So you’re wondering, Is old fashion real estate business over?. Well, your guess is as accurate as mine. Yes, old fashion real estate business is now a thing of the past. Over the past two decades, there has been radical digital transformation across industries. The real estate sector is no exception. The role of technology in real estate has been evolving for many years, but it has become more important recently, with the advent of new digital platforms and applications. Platforms such as websites and social media have changed how people search for homes and manage the whole buying process.
The COVID-19 Impact on Real Estate Digitisation
Before the coronavirus, the real estate industry was already leaping through digital transformation. Then COVID -19 struck the world and made it impossible to transact business the old-fashioned way.
The COVID-19 pandemic made physical viewing of properties nearly impossible. Of course, no buyer or seller of real estate properties would dare get the deadly infection – leave alone the forced lockdowns and social distancing protocols. Essentially, the pandemic magnified the need for digitisation of real estate processes. And indeed, technology has advanced at a faster pace during the pandemic as people sought ways to adapt to the new normal.
Real estate companies like Soller Properties have had no option but to turn to digital platforms such as websites and social media to transact business. With no more office visits, the pandemic simply cemented the death of the old-fashioned real estate business. And with digital space at our fingertips, selling or buying properties hasn’t been a tall order.
And going forward post COVID-19, modern technology will continue to play a critical role in the real estate business. Indeed, customers have shifted their mindsets from traditional real estate practices to current digital trends. Everyone wants to search and view apartments online from the comfort of their homes – and in pyjamas, lol!
Technology in the Real Estate Business
Offices are no longer required to conduct business as digital transformation has overtaken them. Gone are the times when agents would have offices with a few leaflets on the window for customers to view available properties. As a matter of fact, the real estate sector is not confined to the traditional listings of commercial and residential properties.
Overall, property technology (PropTech) has changed how the real estate business is done. It has created a more convenient for property sellers, landlords, and end-users to interact and transact. PropTech removes the friction associated with old-fashioned real estate processes, enabling participants to close deals quickly while avoiding unnecessary costs. Property sellers use digital platforms to attract customers, while the end-users use technology to find and buy properties. From professional photography to social media to virtual tours, digitisation is the game-changer in the real estate sector.
Soller Properties Uses the Latest Technology
At Soller Properties, we focus on meticulously using technology to provide our clients seamless service. As we have learnt from the COVID-19 pandemic, technology is key in ensuring uninterrupted service to our clients and allowing for business continuity. Thus, we use the latest technologies to reach out to our clients and meet their needs sufficiently.
Here are some of our ways of digitisation at Soller Properties:
Professional Photography Is Key
As we all have heard, an image is worth a thousand worlds. This statement holds tremendous truth when it comes to the actual industry business. With the rise of online listings and streaming videos, people are looking for more than just a place to live. They want to feel like they’ve stepped into their dream home.
It used to be that any photos you took of your house would end up looking like amateurish snapshots. Taken with a mobile phone. But now? At Soller Properties, we have professional photographers using top-of-the-line equipment and software to create high-resolution images that showcase your home in all its glory. Well, let’s just say those old days are gone forever. Our professional photos make our listings stand out from the crowd, attract more clients, and give them a top-notch experience.
Social Media Exposure
At Soller Properties, we know how important social media is to our clients and the real estate sector as a whole. That’s why we are committed to maintaining a solid presence on all the major social media platforms. Our team is always active and engaged on Facebook, Instagram, Twitter and LinkedIn, and we have an active blog where we share our insights about the real estate market. We post about new properties and current real estate events and share educational content for our readers. Our followers love this interaction, and we get a lot of questions from them which we always try to answer as soon as possible.
Virtual Viewings With Matterport
At Soller Properties, we use Matterport technology to give buyers and sellers the best possible experience. This technology creates 3D tours of our properties, meaning that clients can get a better idea of what they’re buying before they even step foot on the property. The virtual tour allows for a more personal connection between our clients and their future property. Allowing them to see it in all its glory without leaving the comfort of their own home.
You’ll be able to experience the space in a pretty unique way, so you can decide whether or not it’s the right fit for you. We also showcase our properties’ surrounding amenities—including restaurants, shops, parks, beaches and more—so that potential buyers can see exactly what they’re getting into before they even visit. This modern technology helps us cut down on the time that goes into building a business relationship with clients, ultimately saving both parties time and money.
The Bottom Line
So, is old fashion real estate business over? The answer is simply YES!. Digital transformation and the swift adoption of technology in the real estate business is the new normal. Better still, it has brought convenience and increased transparency to the real estate sector. From viewing to closing the deal for a property, technology plays a pivotal role.
At Soller Properties, we are embracing the latest technology in conducting business. We have built our presence on social media platforms to engage our customers in real-time. We have the latest Matterport technology and use professional photography and social media to create a seamless client experience.